Denise Cuellar - East County Schools Federal Credit Union
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Denise Cuellar

Headshot of Denise CuellarVice President, Business Development
619-873-0113

Denise joined the ECSFCU team in 2025 as the VP of Business Development, and she has a passion for improving the lives of the school district employees who serve the children of San Diego County. This credit union lives that same mission and purpose.

Prior to joining, Denise spent 20+ years as a local Banker, Operations Manager, Branch Manager, and Commercial Lender in San Diego County, specifically focused on our East County Region. Since 2015, she has been an executive board member and advisory board member of local community organizations such as: East County YMCA Board of Advisors, San Diego East County Chamber of Commerce, East County Economic Development Council, The Olaf Wieghorst Museum, East County Chamber Foundation Board of Directors, San Diego Center for Economic Education, and a proud member of the Santee-Lakeside Rotary Club. Denise is also a graduate of East County Leadership Program 2020.

Outside of work, you will find Denise running around with her 3 kids and husband, taking road trips up the coast to see family, and spending as much time laughing as possible! 

"I have found the one perfect career and company for me, with an organization that 100% and wholeheartedly supports schools, educators, and their financial health the way I have done for years. Kismet."

Financial Education

Members LoveECSFCU!

  • We bank with East County Schools Federal Credit Union and learned they also have a great car buying service! We decided to look into it and ended up with the best customer service, an amazing price, no hassle of going to the dealership, and a brand new 2017 Honda Accord Sport! A year later, we were in need of another car for our growing family. It was an easy decision to go with the credit union and New Cars Inc again. The process and customer service didn’t disappoint once again, and we love our new 2018 Honda CRV! A big thank you to New Cars Inc and ECSFCU!
    Carly and Luke Esquerra